Bad Bunny just elevated his sneaker legacy. The Puerto Rican superstar, long partnered with Adidas, has contributed to more than 115 sneaker concepts for the brand—though only a fraction have hit the market. Yesterday, he officially debuted his first signature shoe, the Adidas BadBo 1.0, which is gearing up for release soon.
The silhouette features a chunky design in powder-brown suede with white leather detailing. In Miami, the “NUEVAYoL” hitmaker—born Benito Antonio Martínez Ocasio—paired the sneakers with a cropped, boxy light-gray hoodie accented with Adidas’s white triple stripes at the sleeves, plus matching relaxed-fit sweatpants. While out in Florida, he was spotted alongside soccer icon Lionel Messi. The duo will appear together in an upcoming Adidas campaign ahead of the World Cup.
Messi opted for a sleek black athleisure outfit—including a striped bomber and cargo shorts—from his unreleased Messi x Kith Adidas collaboration, styled with a classic white tee and white Adidas Sambas featuring blue stripes, yellow laces, and a red heel detail.
His retro-leaning look offered a modern twist on vintage soccer style—a trend that continues to surge across fashion. Thomas Mace, vice president of design at Adidas Football, tells Harper’s Bazaar that while soccer has long influenced European style, its fashion impact is rapidly growing worldwide. Recent examples include Rosalía’s soccer cleat heels, Rihanna’s sporty jersey glam looks, and Zoë Kravitz pairing athletic shorts with peep-toe heels.
“It’s been blowing up,” Mace says, “and I would argue it comes a little bit from Adidas, because we’ve got a rich and diverse history when it comes to football culture.” He adds that “bring-backs,” or refreshed takes on archival classics like anniversary jerseys, are resonating strongly with younger shoppers.
