The Glamorous Migration
Playboy is making a bold move—relocating its global headquarters from Los Angeles to Miami Beach. The brand will be setting up shop in the ultra-modern RIVANI luxury office building, complete with cutting-edge content studios and a new, glitzy Playboy Club. This new space will feature a restaurant and a members-only enclave reminiscent of the iconic Playboy Mansion.
Playboy CEO Ben Kohn describes Miami Beach as "one of the most dynamic and culturally influential cities in the country," making it the ideal home for the brand’s next era. While the decision may seem sudden to some, it's part of a broader trend: companies and creatives are leaving Los Angeles, frustrated by what many see as an increasingly anti-business climate.
Miami Beach, on the other hand, is rolling out the red carpet. City leaders are actively supporting growth and innovation, welcoming companies like Playboy with open arms. The move is expected to bring high-paying jobs, renewed tourism, and an influx of cultural energy to the area.
From West Coast Woes to East Coast Energy
Let’s be clear—Playboy’s shift is about more than geography. It’s a reflection of deeper economic and cultural forces at play:
Factor Los Angeles Miami Beach Business Climate Hampered by red tape, high taxes, and cost of livingBusiness-friendly with incentives and streamlined policiesCorporate MigrationMajor brands leaving the stateRapid influx of innovative, lifestyle-centric companiesCultural AppealIconic but showing cracksFast-rising hub of nightlife, art, and global events Quality of LifeTraffic, sprawl, affordability issuesWalkable, beachside luxury with a vibrant lifestyle
The Los Angeles dream is becoming harder to chase, with rising crime, tax burdens, and infrastructure strain. Meanwhile, Miami Beach offers a fresh canvas—sun-soaked, globally connected, and ready for reinvention.
Miami Beach: A Legacy Rekindled
Playboy’s move is not without precedent. The brand once had a club in Miami during its early golden years. Now, decades later, it's returning with a modern twist—more digital, more inclusive, and more connected to contemporary culture.
This isn’t just nostalgia. Miami Beach has transformed in recent decades from a sleepy retirement hub to a hotbed of art, culture, and high-end real estate. Its vibrant LGBTQ+ community helped preserve its iconic Art Deco architecture, and events like Art Basel, Miami Fashion Week, and countless music and film festivals have given the city global cultural clout.
Now, with Playboy moving in, Miami Beach is positioning itself as the new nexus of content creation, luxury lifestyle, and bold brand reinvention.
Final Thoughts
Playboy’s relocation to Miami Beach is more than a headline—it’s a signal. A symbol of the tides turning, away from aging systems and toward a fresh, modern, unapologetically glamorous future.
Miami Beach isn’t just absorbing talent; it’s becoming the epicenter of a cultural revival. Where Los Angeles hesitates, Miami Beach accelerates. And for Playboy, this isn’t just a move—it’s a resurrection.
Welcome to the new era of lifestyle, legacy, and luxury. Welcome to Miami Beach.
