Game Show Network Sets Sights on U.S. Version of Japanese Hit ‘100 Choices’

Game Show Network (GSN) is gearing up to bring the excitement of Japanese family entertainment to American audiences with the development of “100 Choices”, a new game show produced in partnership with B17 Entertainment, the company behind On Brand With Jimmy Fallon.

The upcoming show, which will be adapted from the original Tokyo-based format created by Fany Studio, combines trivia, physical challenges, and high-stakes decision-making to create a unique experience for contestants and viewers alike. Sony Pictures Television, which holds international distribution rights to the format, is collaborating closely with its U.S. counterpart, GSN—a Sony-owned cable channel—making this a tightly-knit, family-style partnership within the entertainment giant.

The Format: 100 Answers, One Question

At its core, 100 Choices presents contestants with a single question—but not just any question: they are confronted with 100 possible answers, only one of which is correct. The stakes are high, as successfully identifying the correct answer results in a substantial cash prize. However, the challenge is anything but straightforward.

To increase their odds, contestants must complete five physical challenges. Each challenge allows them to eliminate some of the incorrect options based on their performance, adding a layer of strategy, skill, and athleticism to what might otherwise be a purely intellectual test. This hybrid approach of mental and physical gameplay sets 100 Choices apart from traditional quiz shows, offering family audiences an interactive and dynamic viewing experience.

The format’s versatility has already caught the attention of international buyers. Sony Pictures Television International Formats pitched 100 Choices at the London TV Screenings earlier this year and at Asia TV Forum, positioning it as a flagship title within their unscripted slate. The buzz has continued with strong reactions from clients at MIPCOM 2025, where industry professionals highlighted the show’s universality and broad family appeal.

Industry Excitement and International Appeal

Laura St Clair, Senior Vice President of International Formats at Sony Pictures Television, expressed her enthusiasm for the project:

"Fany Studio has created a format with a universality that can be enjoyed by family audiences the world over, and it is fantastic that the brilliant team at B17 Entertainment are developing this for Game Show Network. I can’t wait to see how they adapt and enhance the games for American audiences, and we are very excited to be able to announce further news around 100 Choices very soon."

Fany Studio has a proven track record of creating engaging, internationally successful formats. The studio is responsible for the comedy quiz Freeze, which has been a major hit in Portugal, and the dating format Rea(l)ove, now circulating on the international market through Turkey’s Global Agency. Their portfolio showcases a flair for combining humor, creativity, and accessibility—qualities that are now being translated for the U.S. market.

B17 Entertainment: A Track Record of Hit Shows

B17 Entertainment, founded in 2013 by Rhett Bachner and Brien Meagher, brings extensive experience in unscripted content to the table. The company has been behind popular shows like ABC’s The Final Straw, Netflix’s Blue Ribbon Baking Championship and The History of Swear Words, and HBO Max hits including Craftopia, Baketopia, and The Book of Queer.

Most recently, B17 co-produced the marketing competition show On Brand With Jimmy Fallon alongside Universal Television Alternative Studio. The series has garnered attention for its innovative approach and was highlighted in MIPCOM’s coverage of Fallon’s ventures into unscripted television. With this pedigree, B17 is well-positioned to adapt 100 Choices for U.S. audiences while maintaining the energy and humor that have made the original format a success.

Game Show Network’s Expanding Portfolio

GSN is no stranger to creative and engaging game shows. The network has built a strong lineup that includes titles like People Puzzler, American Says, and Switch, along with innovative formats such as Beat The Bridge—based on the BBC’s Bridge of Lies—and a modern revival of Tic Tac Dough. The Jaleel White-hosted Flip Side is another example of the network’s commitment to combining nostalgia with fresh gameplay.

100 Choices fits perfectly into this strategy, blending comedy, competition, and spectacle in a way that appeals to both casual viewers and avid game show fans. Its combination of mental and physical challenges promises to keep audiences engaged, while the high stakes ensure a thrilling ride from start to finish.

Looking Ahead

While specific production and premiere dates have yet to be announced, the project’s development signals GSN’s commitment to investing in innovative, family-friendly formats that can resonate internationally. By partnering with Sony’s Fany Studio and leveraging B17 Entertainment’s expertise in high-profile unscripted content, the network is poised to introduce a fresh, exciting game show that could become a staple of American television.

For industry watchers and fans of innovative game shows alike, 100 Choices represents a compelling blend of creativity, strategy, and entertainment—an ambitious project that could redefine the boundaries of family-oriented quiz shows in the United States.

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