Selena Gomez’s Bombshell Wedding Hair Was Thanks to the $22 Damage-Repairing Shampoo Kate Hudson Also Uses

Selena Gomez’s Glamorous Wedding Hair Secret Is a $22 Shampoo Anyone Can Buy

Selena Gomez has always been a trendsetter, whether on the red carpet, in the recording studio, or through her beauty brand. But when the multihyphenate tied the knot with music producer Benny Blanco in a dreamy star-studded ceremony, she outdid even herself. From her timeless Ralph Lauren halter gown to her fresh, glowy bridal glam, Gomez embodied elegance. Yet, one of the most striking details of her wedding look wasn’t her couture dress—it was her Hollywood bombshell bob, styled to perfection by her longtime hairstylist Renato Campora.

The classic deep side part paired with glossy marcel waves gave Gomez’s hair a vintage yet modern flair that felt both effortless and unforgettable. While the result looked expensive and red-carpet ready, Campora revealed that the “flawless foundation” for her wedding-day locks started with an affordable drugstore gem: the Joico Defy Damage Protective Shampoo, retailing at just $22.

The Secret Behind Gomez’s Wedding Hair

In a press release, Campora shared the inspiration behind Gomez’s bridal look and exactly how he achieved it. “For a celebration of joy, unity, and love, every detail had to be perfect,” he explained. That meant her hair needed to radiate health, shine, and timeless glamour. The first step? Preparing her strands with the right products.

Campora washed Gomez’s hair not once, but twice with Joico’s Defy Damage Protective Shampoo. According to him, this crucial prep step ensured a clean, healthy canvas that enhanced moisture, reduced frizz, and gave her strands strength to hold up against heat styling. He described the final effect as “flawless, timeless, healthy-looking hair.”

To further strengthen and reset her strands, Campora followed with Joico’s restorative hair mask from the same collection. This combination not only removed buildup but also restored softness, protected against damage, and amplified shine—the perfect trifecta for a bride who would be photographed from every angle.

Why the Joico Defy Damage Line Stands Out

Celebrity products often come with intimidating price tags, but Joico is a refreshing exception. Priced at $22, the Defy Damage Protective Shampoo is designed to shield hair from environmental stressors and styling damage, making it a staple for anyone who uses hot tools regularly.

The formula helps:

• Strengthen hair fibers to reduce breakage.
• Lock in essential moisture without weighing hair down.
• Create a protective barrier against UV rays and pollutants.
• Smooth frizz while boosting shine.

For Gomez, this affordable foundation meant her glamorous waves didn’t just look picture-perfect—they lasted. For everyday users, it’s an easy way to recreate that same healthy, salon-worthy base at home.

Celebrity Fans Beyond Selena

Selena isn’t the only star to swear by Joico’s damage-reversing hair care. Actress and brand ambassador Kate Hudson has also publicly praised the Defy Damage range. She called the shampoo “soft, buttery, [and] yummy,” adding that it delivers the kind of silky texture most people spend hundreds at the salon to achieve.

The products have also become fan favorites online. On Amazon, more than 1,000 shoppers picked up the Defy Damage Protective Shampoo in the past month alone. Many reviewers left glowing feedback, with one noting that it “saved their damaged hair and left it soft, healthy-looking, and full.” Others emphasized its effectiveness in reducing frizz, adding volume, and restoring shine to chemically treated or heat-damaged strands.

How to Recreate Gomez’s Wedding Hair at Home

Campora’s breakdown of Selena’s look is refreshingly approachable. While the deep side part and glossy waves exude high-end glamour, the steps behind them are straightforward enough for anyone to try:

1. Start with a double cleanse. Wash hair twice with Joico Defy Damage Protective Shampoo to remove buildup and create a clean foundation.
2. Apply a restorative mask. Use Joico’s Defy Damage Mask to hydrate, repair, and smooth the hair shaft. Leave on for the recommended time before rinsing.
3. Blow-dry with protection. Apply a heat protectant, then blow-dry in sections for smoothness.
4. Create the deep side part. Use a fine-tooth comb to define the side part before curling.
5. Style with marcel waves. Use a curling iron to form structured waves, pinning them in place as they set. Once cooled, brush gently to create uniform, glossy movement.
6. Finish with shine spray. Lock the style in place with a lightweight finishing spray that adds luster without heaviness.

With the right prep and affordable products, Gomez’s bridal bob can inspire an everyday look or a glamorous style for special events.

Affordable Luxury for Every Bride

Selena Gomez’s wedding-day beauty may have captivated millions, but at its core, it highlights a relatable truth: good hair starts with healthy hair. By choosing Joico as her foundation, she proved that luxury doesn’t always require a luxury price tag.

For brides-to-be, partygoers, or anyone simply craving healthier strands, the Joico Defy Damage line offers an accessible path to salon-quality results. Paired with skilled styling, it can help transform any hair type into a glossy, head-turning statement.

As Campora said best, Selena’s wedding look was built on the idea that “every detail had to be perfect.” And thanks to a $22 shampoo, perfection is now within reach for anyone.

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